By: Agebe Olonta Eineje
To the majority of information technology enthusiasts or computer users, the name ASUS is not strange, yet to a large portion of the Nigerian population ASUSTeK is not on their daily menu. I stumbled on one of her products; a mini PC called the ‘Eee PC’ a few years ago as a student and thought it was one of the numerous cheap “china” products in the market. I liked the product but didn’t buy one because it is not an HP, Acer, Apple or any of the other more popular brands in the market.
With the tablets revolution in recent years, I decided to join the bandwagon of users. My search for a device that meets my standard and yet affordable led to ASUSTeK Computer Inc. I instantly fell in love with the Eee Pad Transformer Prime; a beautiful combination of technology and art. This ultra-slim device is 8.3mm, weighs only 586g against Ipad’s 9.4mm and 652g making it one of the slimmest tablets in the market today. It comes with a detachable QWERTY keyboard, touchpad and touch screen, 32/64 GB Storage power, plus 8GB lifetime ASUS web storage and an estimated 18hrs battery life. It also comes with a lot of very amazing features and functionalities that I believe any gadget user would love.
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| Transformer Prime |
Searching deeper I found an interesting story about ASUSTek Computer Inc. This is a Taiwanese Multinational Computer and Electronics Company, with her headquarters in Beitou District of Taipei, Taiwan. The company takes its name from a character in Greek mythology; the winged horse – PEGASUS, which symbolizes wisdom and knowledge. Its products includes motherboards, desktops, laptops, monitors, tablet PCs, Servers, Video cards and mobile phones. It focuses primarily on selling her own products under her brand name but also produces components for other manufacturers like Apple, Dell and HP.
Asus is the world’s fifth largest PC vendor by 2011 (coming behind HP, Lenovo, Dell and Acer). Wall Street Journal Asia ranks it number one in quality and service and it ranked first in the IT hardware category of the 2008 Taiwan Top 10 global Brands survey with a total brand value of US$13 Billion. It also appears in BusinessWeek’s “InfoTech 100” and “Asia’s Top 10 IT Companies” rankings.
Asus was founded officially on 2nd April 1990 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as Computer Engineers. The company is presently chaired by Jonney Shih, and Jerry Shen as CEO.
In 2007, ASUS started restructuring its operations. The company split into three distinct units: Asus, Pegatron and the Unihan Corporation; Asus brand was to handle first-party branded computers, Pegatron handled OEM manufacturing of motherboards and components while Unihan Corporation focused on non-PC manufacturing such as Cases and molding. In January 2008 Pegatron acquired Unihan Corporation as a subsidiary from Asus.
The Taiwanese Information Technology industry has grown tremendously over the last few decades and the country is now a dominant player in the global technology market. ASUS has been in the forefront of this growth, from a humble beginning with just a handful of employees, it is now the leading technology company in Taiwan with over 18, 000 employees on its payroll around the world.
A search on the company’s profile will show such amazing achievements over the years. The company has won 3, 886 International awards and accolades in 2011, and company revenue was over US$11.9 billion. Asus is presently listed on the Taiwan Stock Exchange (TWSE: 2357) and on the London Stock Exchange (LSE: ASKD).
What is the secret to ASUSTek’s success you asked? This is what they have to say for themselves; “Innovation is the key to the success of ASUS”.
I just hope companies’ likes Zinox will make Nigeria proud someday.
Info from: Asus.com and Wikipedia.
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